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March 21, 2013
New apps help employers control distracted driving

AT&T has released two mobile apps aimed at reducing dangerous driving behavior among employees.

Associate PLEDGE® lets businesses conduct real-time monitoring and helps enforce distracted driving policies. According to AT&T, the tool is best suited for mobile employees, fleet drivers, and sales teams who regularly travel or operate company vehicles. Using the app, employers can block calls, text messages, and push-to-talk capability while vehicles are in motion.

The second app, SafeCell Enterprise®, lets businesses use GPS technology to monitor use of digital devices on fleet vehicles. Users can also tell how fast employees are driving and whether they are complying with safe-driving policies. Employers can block e-mail, texting, social media websites, and Web browsing while employees are in transit.

Another AT&T service known as DriveMode® sends a reply to incoming text messages notifying the sender that the recipient is driving and cannot respond.

“Mobile devices are making it easy for businesses to rely on employees who work off-site,” commented AT&T Senior Vice President Chris Hill. “But when those devices are used while driving, employees can put themselves and others at risk.”

The offerings are all part of AT&T’s It Can Wait campaign that seeks to stigmatize texting while driving. Learn more at http://www.ItCanWait.com.

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